CONCEPT IDEATION
The creative process began with deconstructing the values and vision of YAS HILLS. Drawing inspiration from architectural lines, the natural curves of the landscape, and the fluidity of human interaction within its spaces, the logo was conceptualized. Each curve in the design is a nod to the community's adaptability and growth, while the clean lines speak to a clarity of purpose and commitment to excellence.
The final logo is not just a symbol; it's a statement. It is YAS HILLS redefined—a visual story that invites residents and onlookers to a realm where luxury and design converge
Client — ABU-DHABI X MASTERCARD
Project Scope — Brand Identity design system
Creative — Chidi Jindu
Project Scope — Brand Identity design system
Creative — Chidi Jindu
Typeface Classification— Custom Geometric
Typeface Trait — Contemporary curves with a nod to natural form; optimized for readability and brand presence
Typeface Trait — Contemporary curves with a nod to natural form; optimized for readability and brand presence
THANK YOU!
Please share your thoughts in the comments.
All feedback highly appreciated!
Are you looking for a long-term creative partnership?
Feel free to reach out and let's discuss how we can help.
Feel free to reach out and let's discuss how we can help.
